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Mowalola SS25

Photography - Dax Reedy

DIRTY POP

Mowalola wants to see more! More explosions, more people branching out and more people going sideways. Ogunlesi herself performed an unreleased mixtape for the soundtrack while an impressive cast of models, friends, musicians, collaborators, and clones stormed the Mowa-multiverse runway in matching looks. “Dirty Pop” is a celebration of Mowalola’s design archive, now 7 years since her breakthrough graduation collection.

In this show, we see an analysis of her past work in a sexy summary of ideas that has garnered her respect amongst her contemporaries and an undeniable cult following from British generation z(eitgeist). Through her label, Mowalola has found an authentic multidisciplinary practice, bridging all of her interests into a machine for British pop culture.


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